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Tiktok advertising (How to guide)

Setting up your TikTok Business Account is your starting point.

The first step in creating a TikTok ad campaign is to set up a TikTok Business Account. This will allow you to access TikTok’s advertising tools and create and manage your ad campaigns.

To set up a TikTok Business Account, you will need to:

  1. Download the TikTok app and create a personal account.
  2. Go to the “Me” tab and tap on the three dots in the top right corner.
  3. Tap on “Manage My Account” and then “Switch to Professional Account.”
  4. Select “Business” as the account type and follow the prompts to complete the account setup process.

Create a TikTok Advertising Campaign

Once you have a TikTok Business Account set up, you can create an ad campaign. TikTok offers several different ad formats, including in-feed ads, branded hashtags, and branded effects.

To create a TikTok ad campaign:

  1. Go to the “Advertising” tab in your TikTok Business Account.
  2. Click on “Create New” and select the ad format you want to use.
  3. Follow the prompts to set up your ad campaign, including setting your budget and targeting options.
  4. Create your ad content and preview how it will appear on TikTok.
  5. Click “Submit” to launch your ad campaign.

Target Your Ads

TikTok offers several targeting options to help you reach the right audience for your ad campaign. You can target users based on factors such as location, language, interests, and behaviors.

It’s important to carefully consider your targeting options to ensure that your ads are being shown to the most relevant users. You can use the “Audience Insights” tool in your TikTok Business Account to get a better understanding of your target audience.

Monitor and Optimize Your Ad Performance

Once your ad campaign is live, it’s important to monitor and optimize its performance. TikTok provides detailed analytics on the performance of your ads, including impressions, clicks, and conversions.

Use this data to fine-tune your targeting and ad content to improve the performance of your campaign. You can also use the “A/B Testing” feature in TikTok to test different versions of your ad to see which performs best.

Best Practices for TikTok Advertising

Here are a few best practices to keep in mind when creating and running TikTok ad campaigns:

  1. Keep it authentic: TikTok users value authenticity, so make sure your ads feel genuine and aligned with the platform’s culture.
  2. Use catchy music and sound effects: TikTok is all about music and sound, so make sure to use catchy audio elements in your ads.
  3. Use eye-catching visuals: TikTok’s vertical video format allows for creative and attention-grabbing visuals.
  4. Use hashtags: TikTok’s hashtag feature allows users to discover content related to specific topics. Consider using branded hashtags in your ads to encourage user engagement.
  5. Keep it short and sweet: TikTok users have short attention spans, so make sure to keep your ads concise and to the point.


TikTok advertising can be a powerful tool for reaching a younger, social-media savvy audience. By setting up a TikTok Business Account, creating an ad campaign, targeting your ads, monitoring and optimizing your ad performance, and following best practices, you can effectively use TikTok advertising to reach new customers and achieve your business goals.

It’s also important to regularly review and update your TikTok advertising strategy as the platform and its user base evolve. Stay up-to-date with the latest trends and changes on TikTok to ensure that your ads are relevant and effective.

Additionally, consider experimenting with different ad formats and targeting options to find what works best for your business. TikTok offers a range of advertising options, so it’s worth trying out different approaches to see what resonates with your target audience.

Finally, don’t be afraid to get creative and have fun with your TikTok ads. The platform is known for its creative and humorous content, so use this to your advantage and create ads that stand out and engage users.

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