In this detailed guide, you will find all the information you need to know about how to do a press release and how to publish your PR.
With so many benefits of a press release, many companies, and individuals still did not publish one because they have no idea what it is, how to do one, or its positive upsides.
So let’s dive directly into it.
Table of Contents
What is a Press release?
“A press release is an official statement delivered to members of the news media for the purpose of providing information, creating an official statement, or making an announcement directed for public release. Press releases are also considered a primary source, meaning they are original informants for information.”
The goal of a press release is to pique the interest of a journalist or publication. The press release should contain all the essential information (who? what? where? when? how? and most importantly why?) for the journalist to easily produce his own story.
Why should you release a press release (Benefits)?
A press release can heavily increase your reputation and trust as a company in a cheap and fast way.
You can use the logos of the outlets where you did appear and use them in for example the “as seen in the media” section for increased social proof which quickly leads to better website conversion and total bigger revenue.
Publishing and/or being mentioned on big important outlets like Nasdaq, yahoo, Bloomberg or others do increase your expert status in your niche by a lot.
With millions of monthly readers on some outlets, you also generate a nice load of Traffic and customers from your release.
Another benefit of publishing a press statement is you can use it for Social Media Content, talking about what you have mentioned, sharing snippets of the articles and so much more.
Websites like Nasdaq or Bloomberg have DA80+ (Domain Authority 80+) scores, which are super high, and having backlinks on them will have an amazing impact on your website SEO and google ranking.
One of the requirements for a Social Media Verification (Blue check) on Instagram, Tiktok, Twitter or any other platform, is to have a suitable amount of press and media coverage about you or your company (without any press, getting verified is highly unlikely)
Press release requirements
In general, you could say the first rule is that you should use formal/neutral wording, it should not be too promotional because press outlets often do not like this and this will most likely lead to a rejection of your article/press submission.
Usually between 300-500 words are used in a press release, with the sweet spot often being between 300-400 words.
It should ideally consist of 3-4 short paragraphs summarizing the topic with a clever CTA (Call to action) trigger like a link to lead people interested in more details.
Include a publish date at the start, and try to include some of the most important information in the first paragraph (not only because of the short attention span of todays readers)
Extra tips for a better press release
- Write a short and catchy headline.
- Get straight to the Point –summarize your subject roughly in the first paragraph.
- Body – Make it relevant and good-looking for your audience
- Include contact details to convert readers easier
- Include a backlink to your website for positive SEO effects
- Keep it brief
How and where to publish?
Depending on your niche, products, and location it often makes sense to choose the outlets where you publish your PR wisely.
Even some of the biggest News & Business outlets do offer a press release category and do allow to the publication of content.
Some examples of Press outlets with Press release categories where you might be able to publish:
NASDAQ, Bloomberg, Benzinga, AP News, ASIAONE, Streetinsider, Marketwatch, Yahoo, Newsmax, Digital Journal and many more.
Since Beastfluence is a well-established Marketing and Press Agency, we are able to offer your publication on ALL the mentioned outlets and even more for a special price. (Just contact us)
Content Syndication of press releases
A very common topic and practice in the media and press space is content syndication, this is when outlets copy/syndicate the text to their own platform while mentioning the original.
Because of this, publishing on big outlets does often result in so many smaller websites syndicating the text and you get even more press outlets to take about your topic.
Many people do fear that this could be negative because of possible “duplicate content” restrictions from google, but they usually do not strike Press releases.
Conclusion
If you want to write and publish a proper press release you have to keep in mind many factors as you have read above.
It is completely normal for large but also small companies to hire an external agency or provider for the press topic since most of the time businesses do not have this type of knowledge and connections needed for this in-house.
Beastfluence GmbH is a leading press and reputation management provider and is happy to help you with your press needs.